Gala Games
Web3 Gaming Community & Partnerships
Web3 Marketing and Partnerships Manager | Jan 2019 - Feb 2021
Challenge
Establish Gala Games as a leading Web3 gaming platform in an emerging market with limited mainstream awareness.
Solution
Developed comprehensive community management strategy and secured key partnerships with Polygon and media protocols.
Strategic Thinking
Business Context
Web3 gaming was an emerging category with high skepticism from traditional gamers. Gala Games needed to build credibility and community before mainstream gaming adoption.
Strategic Approach
Community-first strategy, built engaged Discord community as the foundation for all marketing. Used community advocates to drive organic growth and partnerships to expand reach into new gaming segments.
Key Strategic Decisions
- •Invested heavily in community management before paid acquisition
- •Partnered with Polygon for technical credibility and ecosystem access
- •Targeted gaming influencers over crypto influencers to reach mainstream gamers
- •Created content that educated on Web3 benefits without crypto jargon
Lessons Learned
“Community is the moat in Web3. The 100K+ Discord became our most valuable marketing asset, authentic community advocacy outperformed any paid campaign for conversion and retention.”