Olgun Aktepe

Digital Marketing & Marketing Operations Leader

I drive growth through demand generation
8+ Years
Marketing Experience
+65%
Lead Growth
+55%
Sales Productivity
$5M+
Pipeline Influenced

Brands & Companies I've Worked With

UFC
Formula 1
NBA
Visa
Crypto.com
Gala Games
Thermo Fisher
McKesson
Medline
Sketchdeck
Molecular Designs
24Slides
Lambda Biotech
Scientific Labs

About Me

Marketing operations leader with a passion for driving measurable results

OA

Olgun Aktepe

Huntsville, AL

Digital marketing and marketing operations leader with 8+ years driving B2B revenue growth through data-driven strategies and marketing technology optimization. Currently managing integrated marketing operations across 3 healthcare companies with proven results: 65% lead growth, 25% customer acquisition increase, 55% sales productivity improvement. Expert in HubSpot enterprise implementation, demand generation, and custom AI solution development.

Languages

English (Native)Dutch (Native)Turkish (Very Good)French (Good)German (Good)

Education

BS in CybersecurityIn Progress

Western Governors University

Expected May 2027

MBA in Business Administration

Karel De Grote University

2017-2019 | GPA: 3.7

Bachelor in International Business Management

Karel de Grote University

2014-2017 | GPA: 3.7

Core Competencies

Expertise across the full marketing technology stack

Marketing Operations & Strategy

Revenue OperationsMarketing AutomationDemand GenerationAccount-Based Marketing (ABM)Go-to-Market StrategySales EnablementCustomer Journey MappingLead Scoring & NurturingPipeline ManagementBudget ManagementVendor ManagementCross-functional Leadership

Marketing Technology Stack

HubSpot (Advanced)MarketoSalesforceZapierGoogle AnalyticsGoogle Tag ManagerLooker StudioTableauLinkedIn AdsGoogle AdsMeta AdsHootsuiteSprout SocialMailchimpKlaviyoSEMrushAhrefsHotjarAdobe Creative SuiteCanvaFigma

Analytics & Optimization

Marketing AttributionA/B TestingPerformance AnalyticsConversion Rate Optimization (CRO)Marketing ROI AnalysisCustomer Acquisition Cost (CAC)Customer Lifetime Value (CLV)Funnel AnalysisCohort AnalysisData Visualization

AI & Technical Skills

AI-Powered Application DevelopmentHubSpot API IntegrationsWorkflow AutomationPredictive AnalyticsChatGPT/Claude for MarketingSQLHTML/CSSJavaScriptPythonAPI Integrations

Work Experience

8+ years leading full-funnel marketing, from strategy to execution

Molecular Designs

Full Stack Marketing and Marketing Operations

Current

Drive marketing strategy and revenue growth across a 3-company healthcare portfolio. Define go-to-market positioning, build demand generation programs, and lead strategic planning initiatives for hospital laboratories, reference labs, and life science markets.

Leadership

Strategic marketing leadership across 3 companies

Cross-functional: C-Suite, Sales, Product, External Vendors

65% Lead Growth
25% Customer Acquisition
55% Sales Productivity
Oct 2023 - Present

Crypto.com

Growth Marketing Lead

2 yr 6 mo

Created blockchain marketing strategies for major global organizations including UFC, NBA, and Formula 1.

Leadership

Led growth marketing initiatives

Cross-functional: Brand Marketing, Partnerships, Product, Legal, External Agencies

30% User Acquisition
400K+ Social Followers
50% Traffic Increase
Feb 2021 - Aug 2023

Gala Games

Web3 Marketing and Partnerships Manager

2 yr 1 mo

Developed blockchain gaming marketing strategies and secured strategic partnerships with influencers and creators.

Leadership

Community team of 5+ moderators

Cross-functional: Game Development, Community, Partnerships, Content Creators

100K+ Discord Members
50% Brand Awareness
30% Engagement Increase
Jan 2019 - Feb 2021

All-In Sector Europe

Digital Marketing Strategist

2 yr

Led marketing team to exceed software sales targets and established international media partnerships.

Leadership

Marketing team of 3

Cross-functional: Sales, Operations, International Partners

39% Cost Savings
Dec 2016 - Dec 2018

Featured Projects

A showcase of marketing campaigns and transformations that drove measurable results

HealthcareOct 2023 - Present

Molecular Designs

Full Stack Marketing and Marketing Operations

Healthcare Marketing Operations Transformation

Lead integrated marketing operations across a 3-company healthcare portfolio, driving significant improvements in lead generation, customer acquisition, and sales productivity.

65%
Lead Generation Increase
25%
Customer Acquisition Increase
4 PDFs
3 Images
HubSpotMarketing AutomationAI Development+3
View Project
HealthcareOct 2023 - Present

Streamline Scientific

Marketing Lead

Urgent Care Market Expansion

Led market expansion targeting urgent care networks nationwide, creating comprehensive thought leadership content and sales collateral that secured enterprise-level clients.

150+
Location Enterprise Deal Closed
28%
Email Open Rate
5 PDFs
3 Images
Content MarketingLinkedIn AdsWhitepaper Development+2
View Project
HealthcareOct 2023 - Present

Lamda Biotech

Marketing Lead

Post-Acquisition Rebrand & eCommerce Launch

Directed complete rebrand and website redesign post-acquisition, launching new eCommerce platform targeting academic research labs with a B2C-style marketing approach.

25%
Online Inquiries Increase
500+
Free Samples Distributed
8 PDFs
Brand StrategyeCommerceProduct Marketing+2
View Project
Web3Feb 2021 - Aug 2023

Crypto.com

Growth Marketing Lead

Global Brand Partnerships & Growth Marketing

Led marketing strategies for major global partnerships including UFC, NBA, Formula 1, and high-profile campaigns with Matt Damon and Visa.

30%
User Acquisition Increase
400K+
Social Media Followers
3 PDFs
Articles
Growth MarketingPartnership MarketingSEO+2
View Project
Web3Jan 2019 - Feb 2021

Gala Games

Web3 Marketing and Partnerships Manager

Web3 Gaming Community & Partnerships

Built and managed one of the largest blockchain gaming communities while securing strategic partnerships to expand the Gala Games ecosystem.

100K+
Discord Community Members
50%
Brand Awareness Increase
2 PDFs
Articles
Community ManagementDiscordWeb3 Marketing+1
View Project

Let's Connect

I'm always open to discussing new opportunities and collaborations