Case Studies
Explore detailed case studies with project collateral, strategic context, and measurable results from my work across healthcare and Web3 industries.
Molecular Designs
Healthcare Marketing Operations Transformation
Full Stack Marketing and Marketing Operations | Oct 2023 - Present
Lead integrated marketing operations across a 3-company healthcare portfolio, driving significant improvements in lead generation, customer acquisition, and sales productivity.
Project Collateral (7 items)
Streamline Scientific
Urgent Care Market Expansion
Marketing Lead | Oct 2023 - Present
Led market expansion targeting urgent care networks nationwide, creating comprehensive thought leadership content and sales collateral that secured enterprise-level clients.
Project Collateral (8 items)
Lamda Biotech
Post-Acquisition Rebrand & eCommerce Launch
Marketing Lead | Oct 2023 - Present
Directed complete rebrand and website redesign post-acquisition, launching new eCommerce platform targeting academic research labs with a B2C-style marketing approach.
Project Collateral (8 items)
Crypto.com
Global Brand Partnerships & Growth Marketing
Growth Marketing Lead | Feb 2021 - Aug 2023
Led marketing strategies for major global partnerships including UFC, NBA, Formula 1, and high-profile campaigns with Matt Damon and Visa.
Project Collateral (11 items)
Gala Games
Web3 Gaming Community & Partnerships
Web3 Marketing and Partnerships Manager | Jan 2019 - Feb 2021
Built and managed one of the largest blockchain gaming communities while securing strategic partnerships to expand the Gala Games ecosystem.